If you aren’t paying for the product, then you are the product" More commonly called a "tracking" cookie, these can be accessed by websites that didn't even create them! So when you visit a new website somewhere else on the internet that seems totally different, the experience will be customised, even though you haven’t even been to that website before. But there is also something called a third-party persistent cookie. Some cookies (called session cookies) only exist for one visit and are deleted when you close the browser. It is then stored in your personalised cookie file. When you visit most websites, information like what you clicked on, what time it is, how long you spent there and where you’re located is tracked. Credit: gorodenkoffĪn internet “cookie” is a little piece of information that a website, from Google to Amazon to The Guardian, stores on your phone and can later access again. Creepy, right?Īccepting cookies allows your crumbs to be followed all across the internetĬookies are used to remember and track your activity. Still, Google Maps is particularly powerful because it is such a complete record held by just one company. Make no mistake, nearly every app on your phone is likely tracking your location. This helps Google send you ads based on not just the places you go but when you go to them. Turned on by default, this giant data record allows Google and anyone who might gain access to your account to know exactly where you go, when and how often, making it easy to figure out where you live, work and spend time based on how often you map directions to certain places. How many times do you use Google Maps to figure out the best route somewhere by foot, public transportation, bike, or car? Every single journey you’ve ever done is saved and recorded by Google in what they call your location history timeline. Instagram tracks your activity even when you’re not on Instagram In recent years the personal and private information of more than 500 million Facebook users has been hacked and published online. They also have a very bad track record of keeping our data safe. The reason it feels like they’re listening, however, is because they suck up a ton of data about us through all the other ways they can listen. While Facebook denies that they actively listen to you for advertising purposes, it’s hard to know what’s true with them, considering how often they mislead the public. If you leave your Android device or iPhone on the default settings it came with, everything you say could be recorded and used for advertising purposes, not just by the company that made the phone but by third-party apps (that’s almost every app) that you install on your phone. Do you really want a private company to listen to every word you say?įacebook can access your microphone all the time In the case of voice assistants, they are listening all the time, or else they wouldn’t be able to recognize when you say the “wake word” like “Hey Siri” or “Alexa.” Amazon has even admitted that their staff can-and do-listen to our private conversations for so-called research purposes. There are very helpful, convenient benefits to this technology, but whenever the word “convenient” is thrown around, it usually means you’re being listened to. ![]() They’re turning on our lights, giving us directions, and reading out our text messages as we drive. Whether it’s Siri, Alexa, or Google, voice assistants are now everywhere.
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